Standart is hiring a marketing manager to run our marketing operations. We publish a quarterly print magazine about specialty coffee culture catering to professionals and enthusiasts all over the world. Our magazine is our product, and the job is to ensure it is enjoyed by as many readers as possible.
We are looking for someone who understands that marketing isn’t just social media likes. You don’t need to have senior marketing experience, but the terms such as conversion rate, customer acquisition cost or lifetime value shouldn’t scare you. This role is for someone who is excited to drive more coffee enthusiasts to subscribe to Standart, and who believes in her or his ability to achieve it.
Standart is a bootstrapped, founder-led, and fully-remote company. We have no central office and no set business hours. Our team works in four different time zones, from the UK to Japan. You can work from wherever you like, but you will need to ensure at least 4 hours a week of overlap with Central European Time for team calls. We’re looking for someone who thrives on autonomy and reacts to it with a high level of accountability. We need you to define your work habits, deliverables, schedule, and, most importantly, follow through and get things done. We’re not interested in how many hours you work—we’re interested in the quality of that work.
We’re a small team, but we’re also a very close team. Trust and openness are important to us. Everyone on the team has an important role to play, and everyone has an impact.
About the job
Our core product—a subscription to Standart—is a quarterly delivery of a beautiful print magazine that comes with a sample bag of some of the best coffee in the world. As a bonus, our subscribers get access to an ever-growing online community of fellow coffee enthusiasts, with exclusive content and perks for members.
You should be familiar with the world of coffee, enthusiastic about our work at Standart, and driven to make sure as many people as possible get to enjoy it. To measure how well you are doing in the role of the marketing manager at Standart, we’ll be looking at how many new subscribers are joining Standart every month. At the end of the day, growing our readership will be your job.
Here are some examples of what you might be working on:
- Oversee and improve our ongoing collaborations with YouTube creators;
- Develop brand building or sales activation collaborations with coffee shops, coffee roasters and equipment manufacturers.
- Post on Standart’s Instagram channel every other day, following our communication strategy;
- Email marketing. Continuously improve our email flows for abandoned carts or signup forms. Experiment and create new flows and send one-off email campaigns (announcing a new issue, for example).
- Manage Facebook and Google ads on a weekly basis and create new campaigns.
- Prepare a brief 5–10-minute report of our subscriber growth and marketing activities at our monthly meeting.
You will work closely with our founder and marketing director, Michal, but you will have plenty of autonomy. You will set targets to Standart’s key metrics and instil a culture that values success. It’s not just doing the work, but doing work that lasts. You will have a marketing budget to work with and an option to engage marketing consultants and outsource help. Being resourceful and having a bias toward getting things done, not getting bogged down, is a key trait for this role.
The role carries responsibility. We have one core product, and the company’s existence depends on the effective marketing of that product. You need to understand this responsibility but approach your work systematically and calmly, with an eye to the future. Don’t stress the small stuff; it’s the long game that matters.
Read more here.