gainful.io

Job Description

Are you a talented eCommerce expert with experience in site management, A/B testing, conversion rate optimization, and user experience? Have a bit of conversion copywriting experience or a passion for graphic design? Excited about executing highly effective website analytics, optimization, and development improvements that drive increased conversion?

This is the perfect opportunity for a talented, highly motivated, self-disciplined, eCommerce Website & CRO Manager who has at least 5 years of website and eCommerce management experience in a B2B SaaS company.

We are looking for an individual with outstanding analytical skills, a history of driving conversion rate improvements, a strong work ethic, solid communications skills, as well as a keen eye for details who must be able to work both in a team and independently.

Reporting to the Director of Content & SEO, this position is 100% remote and only eligible for those who are authorized to work in Canada.

Key Responsibilities

• Utilize A/B testing, Heatmapping, and other UX tools to increase MQLs and sales and meet or exceed site goals.
  
  
• Manage site navigation, search, taxonomy, categories, filters, and product placement by setting the eCommerce merchandising strategy.
  
  
• Work with relevant teams to ensure that product information, templates, and relevant imagery are available and updated for all products.
  
  
• Daily analysis and management of our brand’s website. This involves monitoring Google Analytics, customer feedback, Hubspot, Metabase and other data to identify opportunities to improve the user’s digital journey.
  
  
• Work with the development team to implement site updates and improvements to make sure the site is fast and error-free for all users.
  
  
• Work with the design and content teams to improve conversion rates, increase higher average order value, and drive site engagement.
  
  
• Monitor competitor trends to ensure that the digital experience is in line with customer expectations.
  
  
• Support image and content uploads where needed.
  
  

Job Benefits

• Profit-sharing, distributed quarterly
  
  
• Growth opportunities that come with a rapidly scaling business
  
  
• 4 weeks vacation and paid sick days
  
  
• Extended health benefits
  
  
• Continued education allowance
  
  
• Annual fitness allowance
  
  
• Work from anywhere in the world
  
  
• Join a bootstrapped, profitable company and a product-focused & customer-oriented team
  
  

Job requirements

• Minimum of 5 years of experience in a fast-paced, online SaaS or eCommerce business
  
  
• Strong English writing skills
  
  
• Very comfortable working in a metrics-driven culture where you are accountable for specific content-related KPIs.
  
  
• Experience with multiple A/B testing platforms
  
  
• Expert knowledge of Google Analytics & Google Tag Manager
  
  
• Familiarity with one or more headless CMS platforms
  
  
• Knowledge of current UI/UX trends
  
  

Good To Have

• Bachelor’s degree in English Literature/History/Journalism
  
  
• Familiarity with Adobe Creative Cloud products
  
  
• Familiarity with web analytics software
  
  
• Previous working knowledge of Contentful (or other headless CMS systems)
  
  
• Graphic design, image editing, and video editing
  
  
• JavaScript, HTML, PHP, CSS, and MySQL experience
  
  
• Intermediate or advanced knowledge of SEO best practices
  
  
• Marketing agency experience